We take artists' rights very seriously and sign a licensing agreement whenever possible. Our brand is supported by museums and artists, as well as established companies such as PANTONE and Brandalised, allowing us to use their artwork, colors and photography in our products on a permanent basis.
Here you can learn more about the process of signing license agreements with some of them:
Leonardo da Vinci
The first contract we signed was with the Accademia dell'Arte in Venice for Leonardo da Vinci's Vitruvian Man. Before we started this project, we never thought it would be necessary to sign a license agreement for an artist who died so many years ago. But we take the matter seriously, did research and found out that a contract is needed. MuseARTa is proud to have a worldwide exclusive contract for the reproduction of this artwork on socks.
Tamara de Lempicka
What a great woman! Tamara de Lempicka was THE face of the Art Deco era and a true citizen of the world. Born and raised in Warsaw, vacations since her youth in Lausanne, first contact with painting in Florence, a husband from St. Petersburg, with whom she lived there until the October Revolution, then moved to Copenhagen, from there to Paris, where she continued her studies and began as a painter. She quickly became famous, divorced, married her second husband from Hungary and moved to Los Angeles to escape the Nazis. From there she moved to New York and later to Mexico. Her art rights are still in the family and are managed by her great-granddaughter. We are of course delighted to have the opportunity to work with the direct descendant of such an important woman and artist who inspired so many people.
We are also very pleased to have signed a licensing agreement for the artwork of René Magritte, the Belgian master of surrealism. Magritte decided early on to paint objects with only their most striking details. It was interesting for us to learn that he was friends with Salvador Dalí, for whom we also signed a license, as well as with other important artists of the time such as André Breton, Max Ernst, Joan Miró or Pablo Picasso. Today, Magritte is the most famous artist in Belgium and is exhibited in famous museums such as the Metropolitan Museum of Art, the Modern Museum of Art or the Centre Georges-Pompidou. It is a great honor for us to be able to work for this artist who had such a great influence on the development of Pop Art, minimalist and conceptual art.
We are proud to have completed our first Salvador Dalí socks. It was difficult to get in touch with the decision makers of Fundación Gala and Salvador Dalí and make them understand that it is possible to realize the fantastic artwork of Salvador Dalí without the cheap printing technique, but through the much more complicated knitting technique. We prefer knitting because the colors are much brighter and last longer. Many factories told us this was impossible, but that only challenged us to work even harder. When the Fundación Gala team and Salvador Dalí saw what we were capable of, they were convinced that we were the right partners. It is an honor to work for such a fantastic artist.
Vincent van Gogh
Who would have thought that you could also sign a license agreement for Vincent van Gogh, an artist who died so many years ago? Van Gogh's artwork is "in the public domain", but: We have signed a contract with the Van Gogh Museum in Amsterdam and are therefore allowed to reproduce the museum's logo on our products. Of course, all our designs are also reviewed and approved by the museum. This is a guarantee that we are very close to the original motif with our products, as our products are approved by professionals of the museum, and it also helps the museum to generate revenue, which is much needed for the operation of the museum. By buying these products you support the "Van Gogh Museum".
This was probably the most complicated venture we had undertaken so far. Who wouldn't like to have a license agreement for artwork by the street artist Banksy. Banksy is a sprayer who lives in anonymity, who packs political messages into street art and always amazes his viewers and also provokes them with his art. Unfortunately, Banksy is not willing to sign licensing contracts and at some point postulated that licensing contracts are something for losers. An English postcard company had photos of the artist Banksy's artwork protected and produced postcards with these motifs. Banksy took legal action against this, but lost in the last instance because he was not willing to reveal his identity. We have the official license agreement with the company Full Color Black for some photos showing the art of the most famous street artist in the world, Banksy.
Frida Kahlo was a Mexican artist who still touches the hearts of many fans with her popular interpretation of surrealism. Obtaining a licensing agreement for Frida Kahlo's artwork was not easy, as the legal situation between the heirs was fought out in court for a long time.
Yes, we would never have thought that a licensing agreement would be required for a work of art created more than 500 years ago, but Italian law provides for it. Works of art that are in state museums and are reproduced for commercial purposes can be licensed by the respective museums so that the museum can generate revenue that contributes to the maintenance of the museum. We are pleased to be able to contribute to this and are proud to have signed a licensing agreement with the world-famous Uffizi Gallery in Florence for the artwork "The Birth of Venus".
What is true for Botticelli or Leonardo da Vinci is of course also true for Raphael. That's why we also have a contract with the Uffizi for Raphael's self-portrait. As an aside, Raphael is sometimes spelled Raphael, sometimes Raphael, sometimes Raphael. He himself changed the spelling of his name in his paintings. We asked the museum how to spell him. His full name is actually "Raphael Sanzio da Urbino." That used to be the norm, because if there was more than one Raphael somewhere, it was clearer to say where that Raphael was from so you could tell them apart. Only later was the name shortened to "Raphael" because there is only one Raphael who became world famous.
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